creating E-learning content

Best Strategy for creating e-learning content

Regarding e-learning, the best Strategy is not to have one at all. That may sound counterintuitive, but hear us out. The beauty of e-learning is that it’s flexible-it can be used for various purposes, from simple onboarding to complex professional development. And because it’s so flexible, no “one size fits all” Strategy will work for everyone. The best way to approach e-learning content is to identify your goals and design your content around those goals. What do you want your employees or students to learn? How will they be using this information?

Answering these questions will help you determine the best format, delivery method, and overall approach for your e-learning content. Once you have a clear view of your goals, you can start creating engaging and effective e-learning content that will achieve those goals—still trying to figure out where to start? Check out these tips on how to create e-learning content that works.

What is e-learning content?

E-learning content is digital content that is used to support online learning. This content can come in many forms, including text, audio, video, and interactive applications. The best e-learning content is engaging and informative and should be designed to meet the learner’s specific needs.

When creating e-learning content, it is essential to consider the audience and the learning objectives. The content should be well structured and easy to navigate, with clear instructions for how to use it. It is also essential to ensure the content is accessible on all devices, including mobile phones and tablets.

The Different Types of e-learning content

There are different types of e-learning content, each with its advantages and disadvantages. Here are some of the most used types:

  1. Text-based content: This is the most common type of e-learning content and includes things like PowerPoint slides, Word documents, and PDFs. The advantage of text-based content is that it is relatively easy to create and can be easily converted into other formats (e.g., audio and video). The downside is that engaging learners with text-based content can be challenging, especially if they need to read it more closely.
  2. Audio content can include podcasts, webinars, or recorded lectures. The advantage of audio content is that it is usually more engaging than text-based content and can be easier to digest(e.g., while commuting or doing chores). The downside is that audio content can be more challenging to produce than text-based content and may require special equipment or software.
  3. Video content can include recorded lectures, screencasts, or animations. The advantage ofvideo content is that it is usually even more engaging than audio content and can provide amore “visual” learning experience. The downside is that video production can be time-consuming and expensive.
  4. Interactive content: This can include quizzes, games, simulations, or other “active” learning experiences. The advantage of interactive content is that it can be

Pros and Cons of creating e-learning content

There are several factors to note when deciding whether to create e-learning content. The pros and cons of creating e-learning content should be carefully considered before deciding.


  1. E-learning content can be used to supplement traditional classroom instruction. It can provide students with additional resources to help them better understand concepts taught in class.
  2. E-learning content can reach a wider audience than classroom instruction alone. It can provide learners unable to attend traditional classes with an alternative learning method.
  3. E-learning content is often more engaging than traditional instructional materials, making it more effective at holding learners’ attention and fostering retention of information.
  4. E-learning content can be updated more efficiently than traditional instructional materials, allowing for the incorporation of new information and keeping the material relevant.
  5. Creating e-learning content requires less time and effort than developing traditional instructional materials, making it a more efficient use of resources


  1. E-learning content can be challenging to develop if you are unfamiliar with the necessary technology and software programs required for its creation.
  2. E-learning content can be expensive to produce, especially if you need to hire someone with the needed skills and knowledge to help you create it
  3. If not done correctly, e-learning content can come across as dry and dull, causing learners to lose interest quickly
  4. If not adequately managed, e-learning courses

What factors to consider when creating e-learning content?

When creating e-learning content, several factors must be considered to ensure that the content is compelling and engaging. One factor to consider is the target audience. It is essential to create content appropriate for the specific group of learners using it. The content should be relevant to their needs and interests and pitched at the right level.

Another factor to consider is the learning objectives. The content should be designed to help learners achieve specific goals or objectives. It should be clear what learners will be able to do from completing the e-learning course. The delivery method is also an important consideration.

E-learning can be delivered in various ways, such as via a website, an app, or a Learning Management System (LMS). Choose a delivery method that will work best for your audience and your budget. Finally, remember to test the content before making it available to learners. Try it out yourself or get feedback from beta users to ensure that it is easy to use and understand

How to create e-learning content?

Assuming you want to create e-learning content from scratch, here are some tips:

  1. Define your goals and objectives. What do you want your learners to accomplish? What specific knowledge or skills do you want them to acquire?
  2. Identify your audience. Who will be taking your course? What are their needs and learning preferences?
  3. Choose a delivery format. Will you use text, audio, video, or some combination thereof?
  4. Develop a storyboard or outline. This will serve as a roadmap for creating your content.
  5. Create engaging and interactive content. Have a mix of multimedia elements, and make sure your content is engaging and easy to follow.
  6. Assess and revise as needed. Always test your content before making it available to learners. Make sure it meets your goals and objectives and is engaging and easy to understand.


There you have it! Our tips for creating e-learning content that engages and retains learners.